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INVITATION TO ENGAGE

Design that invites engagement

Design to serve

Design to challenge

Design to heal

Design to amplify

Design to reveal

Design to connect

Design to empower

Design to disrupt

Design to delight

Design to endure

Design to question

Design to illuminate

Laura is a material specifier, graphic designer, and the founder of Conscious Made—a creative studio based in Manchester helping brands make more intentional choices in print and packaging.

Her work lives at the intersection of design, wellbeing, and storytelling—crafting tactile experiences that spark curiosity, invite reflection, and bring beauty to awareness. Through thoughtful material strategy and sensory design, Conscious Made aligns every detail with a brand’s narrative, emotional resonance, and sustainability goals—shaping experiences that inspire, educate, and enrich wellbeing.


Laura is a material specifier, graphic designer, and the founder of Conscious Made – a creative studio in Manchester helping brands make more intentional print and packaging — aligning with brand’s storytelling, sensory impact, and sustainability goals.

at the intersection of design, wellbeing, and storytelling.

Through tactile experiences and thoughtful material choices, Laura invites people to engage more deeply—with themselves, with brands, and with the present moment.

The work combines sensory impact, emotional connection, and sustainability to craft experiences that inspire, educate, and enrich wellbeing.

spark curiosity

bring beauty to awareness

We design tactile experiences that invite reflection, spark curiosity, and foster connection

Our design is an invitation to engage, shaping experiences that inspire, educate, and enrich wellbeing.

CURATED COLLECTIONS

FEATURED COLLECTIONS

EDITS WORK

Insight-Driven Case Studies:

Curated collections of work, that get to the heart of design problem-solving

to create perspective shifts

Curated collections of work that get to the heart of design problem-solving, revealing how to create meaningful perspective shifts."

*NEW*

INSIGHTS

Sustainable / Wellness brand owners

Wellness, luxury and functionality

Paper and Material Manufacturers

Interactivity, personalisation and playfulness

Luxury

Hey Francesca,

Happy Friday!

Thanks again for reaching out—material innovation is something I’m deeply fascinated by, especially when it’s sustainably driven.

I’d love to explore how I can help shape a distinct CMF identity that bridges technical performance with design impact. It would be great to discuss how we could collaborate, whether through defining a clear CMF direction, refining presentations, or creating a framework that connects material research with design.

I’ve found that my desire to structure information and bring visual clarity to design pairs well with information-heavy businesses that need their work distilled into an effective sensory experience. Having a structured process to translate R&D into a compelling, tangible material identity is key to differentiation and engagement.

Looking forward to chatting and exploring a few ideas together—I’ve booked a time through your Calendly.

Thanks!
Laura

IMP - selected designers in conjunction with the Made Thought creative studio (London & New York) because of their cutting-edge approach to the printed object.

I help products stand out out on the shelf with innovative designs + premium packaging. + customised design + high quality materials + not just aesthetic it’s functional and practical and drives sales + tells client story’s - with an eye for detail + heart for sustainability + touch for quality / playful / interaction / - demands discipline + finesse + intelligence execution

As a CMF and graphic designer, I specialize in helping brands make more intentional material choices—ensuring that every print piece not only looks stunning but also aligns with the brand’s storytelling, sensory impact, and sustainability goals.

Luxury print has such a unique ability to create emotional impact, and I wanted to reach out because I see a potential way to add even more value to what you already do so well.

As a CMF (Color, Material, Finish) designer, I specialize in helping brands make more intentional material choices—ensuring that every print piece not only looks stunning but also aligns with the brand’s storytelling, sensory impact, and sustainability goals. I know Magnusson already works with incredible clients, but I’d love to explore how I could support your team or your clients in refining material strategies, enhancing the tactile experience, and bringing a deeper level of creative insight into the production process.

Where creativity meets purpose and emotional impact meets informed decision, my work explores the intersection of design, wellbeing and storytelling – crafting tactile experiences that invite reflection, spark curiosity, and foster connection through experimental typography, striking colour combinations and sensory print.

We design tactile experiences that invite reflection, spark curiosity, and foster connection

Our design is an invitation to engage, shaping experiences that inspire, educate, and enrich wellbeing.

Design is an invitation to engage, shape experiences that inspire, educate, and enrich wellbeing.

Designers

Paper specification EDIT

How do you choose paper?

Use FED Viewfinder social post to create the internal draft page of this

project text; 'What's the Future of Desire' by Colour of Saying is a special Material Collection project commissioned to provoke future perspectives on materiality. The collection comprises 50 innovative in-production materials curated with information graphics on Alba, highlighting key material qualities and often unseen properties. The aim was to create a material-driven tactile and interactive display.

Printers

Inclusivity / Exclusivity

Authenticity

Tactile

Interactive

Visual Intrigue

4TH SHAPE IS A SQUARE TURNED ON IT SIDE - LIKE CM SHAPES

Our Services

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Tell people about who you are, your origin, your process, or your inspirations. Tap into your creativity. You’ve got this. The way you tell your story online can make all the difference.